Abdul Basit – A Highly Creative US Based Pakistani Photographer!

I always wanted to review Studio-AB from a very very very long time!! So today finally I am introducing Abdul Basit, who is a New York based, Pakistani photographer and also, an Engineer by profession.

This lad started providing photography services in Pakistan. I am glad that he came to cover my Engagement Ceremony and since then I became his fan!! The way he is committed to his work is commendable. He ensures that every shot is perfect and clicks pictures out of his comfort zone!!

AB definitely not only meets his clients’ expectations, but exceeds it. Over the period of 6 years (since I know him) he has improved, improved and improved!! All I could see is “perfection” in his clicks!!! Few of the pictures shared here are a proof of his hard work.

AB is highly professional, plus he makes sure that his clients are comfortable with him. During my event, I observed that he was much more excited than us in clicking our pictures. We didn’t had to guide him, he knew his work very well and all the pictures taken by him were the best.

We wish AB loads of success and we are glad that he is doing a great job outside Pakistan as well.

AB is open for both international and local clients.

You can contact him here:

Facebook: https://www.facebook.com/photography.studioab/


En Route to Better and Bigger

President and CEO, Dr. Musharraf Rasool Cyan, held an open and in-depth conversation with bloggers in Islamabad. The session started with Dr. Cyan sharing that Pakistan International Airlines has kept the promise they made in V1, the first phase of change for the better, and achieved all the targets that were laid out for the six months. He also shared that they were now geared for the next phase VR, readying themselves for takeoff, in the next two years or earlier. The Chief of HR, GM Marketing, and Head of Brands also joined the CEO for the session. They added voice to the commitment of PIA to improve and become one of the top airlines.

During the dialogue, the CEO shared that PIA was facing challenges that have been accumulating over decades. There are many things, big and small, that need to be improved and improved consistently. Along with improving services, a change of work culture is also needed to have the airline working like a world class corporate. He shared that it is a long and challenging journey, but the senior management is fully committed to doing all it takes to turn around PIA and take it towards new heights. Support from all quarters, will be essential to make PIA profitable again.

It is in this spirit, that the team set out to achieve the V1 initiative, which included refurbishment and cleanliness of the aircraft interiors; improving the quality of food and the menu changing every month and adding exotic drinks for the business class passengers; ensuring aircrafts are fully operational; SAFA approved safety standards; achieving 93% schedule reliability; increase in excess baggage and cargo revenue ; increased focus on cabin crew services with new fresh crew and refresher trainings. All of this along with marketing efforts led to an increase in sales in the first quarter of year by 7% compared to same time last year.

V1 is symbolic as it is the velocity at which the airplane reaches and the pilot makes a decision on whether the plane will take off or abandon the flight. After successfully achieving all the targets, it is clear that PIA is now ready to shift its speed to VR and move towards take off. VR is the speed at which the aircraft takes off and to achieve this, the management has outlined improvements in services and work culture to be completed in the next two to three years. These include, nose to tail revamp of aircrafts, new cabin interiors, including Business Class flatbeds, upgraded inflight entertainment systems, additional fleet, new website, improved customer service systems, and additional routes and destinations among others, while further improving all aspects of the airline services and culture change within PIA.

The positive changes in PIA, are a sign that the winds of change are in the air and the national carrier is set to soar to great heights once again!

edenrobe Launched “Safeer” Unstitched Fabric for Men!

edenrobe in collaboration with Grace Fabrics International, have revealed their unstitched fabric for men named “Safeer” with Ahsan Khan as the Brand Ambassador.

Being a premium ready-to-wear brand, with repute of doing the best pret-a-porter clothing for MAN, WOMAN & KIDS, edenrobe proudly presents Safeer- offering the finest in poly viscose (blended) fabric & 100% cotton fabric that speaks for its perfection!

Safeer is the result of 35 years of experience in clothing industry. The fabric is made with hand-picked staple produce with the use of highest quality fiber to ensure comfort and delight.

“We have made every effort to ensure that our supreme line of unstitched fabric meets the expectations of our customers while giving them the luxurious feel and best quality every time they wear Safeer.” stated Fahad Dandia – Director Marketing, edenrobe.

“I am glad to be the face of Safeer which ensures that you look good and feel comfortable respectively, offering a wide range, Safeer ensures choices for every event.” Ahsan Khan- Safeer Brand Ambassador

Safeer is now available at all edenrobe MAN stores and online

Edenrobe Woman Launches an Eclectic Spring Collection

One of Pakistan’s  exquisite clothing and lifestyle brands, edenrobe Woman, known for creating magic by bringing delicate patterns, exquisite prints and colors to life has launched their much anticipated Spring 2018 collection “Summer Echoes” for the fashion and color fantasy lovers.

Having around 80 different designs in a wide range of bright hues and eye catching colors, the new collection is all set to amp up your spring wardrobe this year. Its striking prints and pleasing patterns inspired from the spectacular cities of Thailand are all set to win your heart.

The spring 2018 collection has designs which are suitable for woman of every age and let you flaunt your wardrobe from very best of the season. edenrobe Woman with their newest collection has introduced the most vivid collection pairing with extreme appealing color comprising of garments ranging from premium to singles and embroidered to printed designs keeping your choice of a fabric and design in mind.

The new collection will be available in the stores nationwide from 3rd March and online at www.edenrobe.com

About edenrobe:

Crafting Styles Since 1988
It all started under the name of EDEN APPARELS – the effervescent company founded in 1988. Always fascinates the viewers by distinguished patterns, the company bent its efforts to bringing colors, designs, fabrics & magic together. The initiative turned out to be a success & the company quickly became popular for its quality kids wear & later expanded its portfolio to rise as edenrobe – offering customers wide variety of finest ready-to-wear crafted to meet the ever changing demands of a modern family wardrobe.

Asim Jofa Formal Collection Showing Elegance & Class

With the arrival of New Year and a number of weddings to attend, it is time to check out Asim Jofa Collection 2018-19 which was launched. Asim Jofa formal collection displays elegance and classy apparels to put on this season.

Asim Jofa Dress 1
Short shirt on red net with green applique and heavy gold work on both front and back. Heavy gold work on sleeves. It comes with red mysori slip, red pants with loop buttons and green crushed mysori dupatta makes it a perfect formal wear for any event.

Asim Jofa Dress 2
Off-White organza shirt with white pearl chun all over the front back and sleeves of the shirt. Embellished with white pink, beige and turquoise embroidery on front, back and the sleeves. It comes with silver jamawar pants with loops.

Asim Jofa Dress 3
Beige straight net shirt featuring embroidered pattern in silver on neckline, daman, cuffs and sides. Shirt is also embellished with work on the backside. It comes with a jamawar slip with golden booties all over it. It is coordinated with beige silk pants. For formals enthusiasts, this is a perfect masterpiece.

Asim Jofa Dress 4
Tissue straight shirt with hand embroidery (intricate thread work with zari and sequence) on neckline, daaman and sleeves. All over chevron hand embroidery on back, paired with silver raw silk gharara pants.

Asim Jofa Dress 5
Paneled full sleeves top with colored thread work, zari and sequence hand embroidery all over. Embroidered borders on neckline, front open, sleeves and daman, paired with black raw silk gharara pants.

Asim Jofa Dress 6
Off white straight net shirt with embroidered pattern in golden resham and silver/gold zardozi work. Finishing with hot pink on neckline, cuffs and all around the hemline. To enhance the look, shirt has a border on the front and back hemline with booties on all over the back. It comes with off white pants and a Banarsi dupatta with hot pink finishing.

Asim Jofa Dress 7
Maroon full heavy embroidered net shirt with golden maysuri slip. Embellished with kora dabka and resham in gold all over the front back and the sleeves of the shirt. It comes with maroon silk pants with loops. You will definitely fell in love with this formal dress.

Asim Jofa Dress 8
Saree style top in black embroidered net with golden sequences. Golden camisole with an embroidered bunch in gold on the left shoulder. It comes with Black and Gold jamawar pants with gold embroidery.

Asim Jofa Dress 9
Tea Pink full sleeved short shirt. Front and back with Jal of golden gota and sequences in gold and silver. It has beautiful border on neckline, hemline and sleeves with bronze, dark beige and gold dhaga kam on shocking pink appliqué with a lining.  Gold jamawar pants with loop handmade buttons.

Asim Jofa Dress 10
Saree style draping gown in gold embroidered net. Red tube camisole in raw silk with work on the neckline and on the side of camisole. It comes with Dark red jamawar pants with work in dabka and zardozi on painchas.

The moment you look into the Asim Jofa’s formal collection, you will definitely want to purchase it without wasting any time. If you don’t want to go on outlets, and wasting your precious time, you can also get your dress from the brand’s online store.

Urwa Hocane Tells All the Secrets of Taking Amazing Selfies with HUAWEI Mate 10 lite

Learn Fantastic Ways to Take Selfies with HUAWEI Mate 10 lite from Urwa Hocane

Urwa Hocane spills the beans on taking stunning selfies with HUAWEI Mate 10 lite – the world’s first smartphone with four cameras

The cat is out of the bag as Urwa Hocane has spilled secrets of taking amazing selfies with the HUAWEI Mate 10 lite. Urwa, our very own selfie superstar has found her perfect Mate in HUAWEI Mate 10 lite and dazzled the world with her fabulous selfies. The VJ-turned-star and one of Pakistan’s leading actors tells exciting gimmicks about HUAWEI Mate 10 lite through which anyone can take stunning selfies!

1. Look Your Best!
To begin with, one should look their best! With all the right accessories, one should always take a test selfie and check how they look. With HUAWEI Mate 10 lite’s 13-megapixel front camera paired with a 2-megapixel dual camera every shot is amazing! It also has a 16-megapixel rear camera that has a 2-megapixel secondary camera for those remarkable photos.

2. Use the Sunlight Well
To look more natural and beautiful, it is important to know how to use the sunlight. The 4.0 Beautification Filter adds that glamour to your selfies and makes you look pretty.

3. Be spontaneous & open in busy areas
When surrounded with lots of people, it’s good to pose in open spaces. Being spontaneous adds an edge to your photos. The HUAWEI Mate 10 lite’s camera comes loaded with a wide-aperture mode that takes crisp images and enhances the look and feel of your photos

4. Use the Smart Selfie Toning Flash to glow in your selfies
Now you don’t have to be afraid of the dark for the HUAWEI Mate 10 lite has a Smart Selfie Toning Flash. Say goodbye to dark selfies or photos that are too bright because of the flash – for the toning flash adds a natural glow to your selfies.

5. Take spectacular Bokeh portraits
Everyone loves taking bokeh portraits as the blur background lets you stand out in your selfies. The HUAWEI Mate 10 lite is superb for it. Just before you click your incredible selfie, activate the Portrait Bokeh Effect to enhance your photos.

Check out the video on this link (YouTube Link) and get your hands on the HUAWEI Mate 10 lite for just PKR 29,999/– and take splendid selfies.

For more information, visit Huawei Consumer Business Group online:http://www.huawei.com/pk

For regular updates on Huawei Pakistan, follow us on:
Instagram: https://www.instagram.com/huaweimobilepk
Facebook: https://www.facebook.com/HuaweiMobilePK
Twitter: https://twitter.com/HuaweiMobilePK

World’s Largest Khaadi Store to be Launched at Lucky One Mall

Khaadi, Pakistan’s premium clothing and lifestyle brand, is all set to launch the world’s largest Khaadi store on 11th November, 2017 at Lucky One Mall.

This will be the 5th flagship store of Khaadi and the largest retail store in Pakistan with an area of 30,000 square feet. Khaadi is going one step ahead and launching their store with a spectacular 30% flat sale that would last non-stop for 40 hours starting from 9 a.m. on 11th November.

Previously, they outdid themselves with a 38 hours sale at Packages Mall, Lahore which was a huge success and widely appreciated by the customers. Khaadi is setting a benchmark for all the leading brands in Pakistan as this will be the first time in Pakistan that any store would remain open for an exclusive sale for straight 40 hours.

About Khaadi:
Khaadi first opened its doors in 1998 in Karachi, Pakistan offering customers kurtas and loose fabric made from hand-woven fabric. Shamoon Sultan, the chairman and founder, had the intent of reviving the ancient craft of the handloom and popularizing the traditional medium in a contemporary manner.

Khaadi defines its lines as Concepts and initially had Prêt (Ready-to-Wear), Unstitched (Fabric) and Man (Eastern Wear). Over the years, Khaadi has introduced a number of new Concepts including Khaas (featuring exclusive and limited-edition pieces), Kids (for 2-12 year olds), Accessories (jewellery, stoles and handbags) and Home (featuring furniture, bedding and bath items).

For more information visit:
Web: www.khaadi.com/
Facebook: www.facebook.com/khaadi/
Instagram: www.instagram.com/instakhaadi/
Twitter: https://twitter.com/_Khaadi

Khaadi has Opened its first store in Doha, Qatar

Pakistan’s leading fashion retail brand, Khaadi, has opened its doors in Qatar on 20th October, 2017 at Doha Festival City.

Khaadi is renowned for its modern designs, colors and silhouettes with a fusion and eastern clothing line, catering to a diverse taste globally. Khaadi continuously strives to provide a rich shopping experience with store designs that have an artistic aesthetic sense and customer service that supersedes all benchmarks in fashion retail. Due to these key success factors, Khaadi’s footprint is increasing globally. Khaadi enjoys immense popularity in UAE and UK and the demand for its clothing line is borderless. The brand is proud to open its first store in Doha, Qatar with an ambition to spread its colors further on the global front.

Commenting on the global success of Khaadi. Mr. Shamoon Sultan, the CEO of Khaadi said, “Through our international expansion, we are striving to prove to the world that a Pakistani brand can make its place in the international market, and compete with international brands. By our efforts, we are proving that Khaadi truly loves Pakistan as Khaadi’s success worldwide is also Pakistan’s success.”

About Khaadi:
Khaadi first opened its doors in 1998 in Karachi, Pakistan offering customers kurtas and loose hand-woven fabric… Today, Khaadi is the leading high street, fast fashion brand of Pakistan, with a wide verity of well-designed fabric both, stitched and unstitched.

Khaadi defines its lines as Concepts and initially had Prêt (Ready-to-Wear), Unstitched (Fabric) and Man (Eastern Wear). Over the years, Khaadi has introduced a number of new Concepts including Khaas (featuring exclusive and limited-edition pieces), Kids (for 2-12 year olds), Accessories (jewelry, stoles and handbags) and Home (featuring furniture, bedding and bath items).

For more information visit:
Web: www.khaadi.com
Facebook: www.facebook.com/khaadi
Instagram: www.instagram.com/instakhaadi
Twitter: https://twitter.com/_Khaadi

Khaadi launches its new store at Packages Mall in Lahore

Khaadi, Pakistan’s premium fashion and lifestyle brand, launches another flagship store in Lahore at Packages Mall on October 7, 2017.

Khaadi has followed its brand ethos yet again by drawing inspiration from nature, art and culture. The massive new store builds upon the true essence of Lahore in all its evergreen glory; it emulates a ‘walk in the park’ with the use of plantation.

Installed with an in-store escalator, the new Khaadi store is spread out on two floors covering 24,000 square feet, and will launch with a spectacular non-stop marathon sale offering its customers flat 30% off on all items. The sale will start from 10am on Saturday, October 7, and will end on Sunday, October 8, at midnight. This is the first time in Pakistan that any store will remain open for 38 hours straight for an exclusive sale for its customers.

Through this innovative opening event, Khaadi sets another benchmark in the Retail Industry. With the support of Packages Mall, the new store is expected to attract a massive footfall and deliver a memorable shopping experience.

For additional information, please visit www.khaadi.com

For more information visit:
Web:  www.khaadi.com
Facebook: www.facebook.com/khaadi
Instagram: www.instagram.com/instakhaadi
Twitter: https://twitter.com/_Khaadi

Khaadi launches its New Luxury and Midsummer Three-piece Collection

Pakistan’s largest retail and premium clothing brand, Khaadi, has launched its new Luxury and Midsummer three-piece collection via their retail stores and e-store. This collection will be a classic combination of eastern elegance and heritage catering to a diverse range of customers with different tastes. The new collection includes a range of traditional to contemporary designs that are a fusion of ethnic and modern wear.

This collection constitutes of bright colours as Khaadi wants their customers to ‘Embrace the Heat and Celebrate Summer in Style’. The rich tones and intricate embroideries add a unique touch to this collection.

Started in 1998 as a brand that offered loose fabric and kurtas to its customers, today, the brand stands tall locally and internationally. A blend of modernity with traditions, Khaadi, is a name not only known for its quality products but also one that symbolises trust, care and respect.

This collection has officially been launched and is available in all retail stores and e-store.

For additional information, please visit www.khaadionline.com

For more information visit:

Web: www.khaadionline.com
Facebook: www.facebook.com/khaadi
Instagram: www.instagram.com/instakhaadi
Twitter: https://twitter.com/_Khaadi

Have a Story to Share?