Edenrobe Woman Launches an Eclectic Spring Collection

One of Pakistan’s  exquisite clothing and lifestyle brands, edenrobe Woman, known for creating magic by bringing delicate patterns, exquisite prints and colors to life has launched their much anticipated Spring 2018 collection “Summer Echoes” for the fashion and color fantasy lovers.

Having around 80 different designs in a wide range of bright hues and eye catching colors, the new collection is all set to amp up your spring wardrobe this year. Its striking prints and pleasing patterns inspired from the spectacular cities of Thailand are all set to win your heart.

The spring 2018 collection has designs which are suitable for woman of every age and let you flaunt your wardrobe from very best of the season. edenrobe Woman with their newest collection has introduced the most vivid collection pairing with extreme appealing color comprising of garments ranging from premium to singles and embroidered to printed designs keeping your choice of a fabric and design in mind.

The new collection will be available in the stores nationwide from 3rd March and online at www.edenrobe.com

About edenrobe:

Crafting Styles Since 1988
It all started under the name of EDEN APPARELS – the effervescent company founded in 1988. Always fascinates the viewers by distinguished patterns, the company bent its efforts to bringing colors, designs, fabrics & magic together. The initiative turned out to be a success & the company quickly became popular for its quality kids wear & later expanded its portfolio to rise as edenrobe – offering customers wide variety of finest ready-to-wear crafted to meet the ever changing demands of a modern family wardrobe.

Asim Jofa Formal Collection Showing Elegance & Class

With the arrival of New Year and a number of weddings to attend, it is time to check out Asim Jofa Collection 2018-19 which was launched. Asim Jofa formal collection displays elegance and classy apparels to put on this season.

Asim Jofa Dress 1
Short shirt on red net with green applique and heavy gold work on both front and back. Heavy gold work on sleeves. It comes with red mysori slip, red pants with loop buttons and green crushed mysori dupatta makes it a perfect formal wear for any event.

Asim Jofa Dress 2
Off-White organza shirt with white pearl chun all over the front back and sleeves of the shirt. Embellished with white pink, beige and turquoise embroidery on front, back and the sleeves. It comes with silver jamawar pants with loops.

Asim Jofa Dress 3
Beige straight net shirt featuring embroidered pattern in silver on neckline, daman, cuffs and sides. Shirt is also embellished with work on the backside. It comes with a jamawar slip with golden booties all over it. It is coordinated with beige silk pants. For formals enthusiasts, this is a perfect masterpiece.

Asim Jofa Dress 4
Tissue straight shirt with hand embroidery (intricate thread work with zari and sequence) on neckline, daaman and sleeves. All over chevron hand embroidery on back, paired with silver raw silk gharara pants.

Asim Jofa Dress 5
Paneled full sleeves top with colored thread work, zari and sequence hand embroidery all over. Embroidered borders on neckline, front open, sleeves and daman, paired with black raw silk gharara pants.

Asim Jofa Dress 6
Off white straight net shirt with embroidered pattern in golden resham and silver/gold zardozi work. Finishing with hot pink on neckline, cuffs and all around the hemline. To enhance the look, shirt has a border on the front and back hemline with booties on all over the back. It comes with off white pants and a Banarsi dupatta with hot pink finishing.

Asim Jofa Dress 7
Maroon full heavy embroidered net shirt with golden maysuri slip. Embellished with kora dabka and resham in gold all over the front back and the sleeves of the shirt. It comes with maroon silk pants with loops. You will definitely fell in love with this formal dress.

Asim Jofa Dress 8
Saree style top in black embroidered net with golden sequences. Golden camisole with an embroidered bunch in gold on the left shoulder. It comes with Black and Gold jamawar pants with gold embroidery.

Asim Jofa Dress 9
Tea Pink full sleeved short shirt. Front and back with Jal of golden gota and sequences in gold and silver. It has beautiful border on neckline, hemline and sleeves with bronze, dark beige and gold dhaga kam on shocking pink appliqué with a lining.  Gold jamawar pants with loop handmade buttons.

Asim Jofa Dress 10
Saree style draping gown in gold embroidered net. Red tube camisole in raw silk with work on the neckline and on the side of camisole. It comes with Dark red jamawar pants with work in dabka and zardozi on painchas.

The moment you look into the Asim Jofa’s formal collection, you will definitely want to purchase it without wasting any time. If you don’t want to go on outlets, and wasting your precious time, you can also get your dress from the brand’s online store.

Urwa Hocane Tells All the Secrets of Taking Amazing Selfies with HUAWEI Mate 10 lite

Learn Fantastic Ways to Take Selfies with HUAWEI Mate 10 lite from Urwa Hocane

Urwa Hocane spills the beans on taking stunning selfies with HUAWEI Mate 10 lite – the world’s first smartphone with four cameras

The cat is out of the bag as Urwa Hocane has spilled secrets of taking amazing selfies with the HUAWEI Mate 10 lite. Urwa, our very own selfie superstar has found her perfect Mate in HUAWEI Mate 10 lite and dazzled the world with her fabulous selfies. The VJ-turned-star and one of Pakistan’s leading actors tells exciting gimmicks about HUAWEI Mate 10 lite through which anyone can take stunning selfies!

1. Look Your Best!
To begin with, one should look their best! With all the right accessories, one should always take a test selfie and check how they look. With HUAWEI Mate 10 lite’s 13-megapixel front camera paired with a 2-megapixel dual camera every shot is amazing! It also has a 16-megapixel rear camera that has a 2-megapixel secondary camera for those remarkable photos.

2. Use the Sunlight Well
To look more natural and beautiful, it is important to know how to use the sunlight. The 4.0 Beautification Filter adds that glamour to your selfies and makes you look pretty.

3. Be spontaneous & open in busy areas
When surrounded with lots of people, it’s good to pose in open spaces. Being spontaneous adds an edge to your photos. The HUAWEI Mate 10 lite’s camera comes loaded with a wide-aperture mode that takes crisp images and enhances the look and feel of your photos

4. Use the Smart Selfie Toning Flash to glow in your selfies
Now you don’t have to be afraid of the dark for the HUAWEI Mate 10 lite has a Smart Selfie Toning Flash. Say goodbye to dark selfies or photos that are too bright because of the flash – for the toning flash adds a natural glow to your selfies.

5. Take spectacular Bokeh portraits
Everyone loves taking bokeh portraits as the blur background lets you stand out in your selfies. The HUAWEI Mate 10 lite is superb for it. Just before you click your incredible selfie, activate the Portrait Bokeh Effect to enhance your photos.

Check out the video on this link (YouTube Link) and get your hands on the HUAWEI Mate 10 lite for just PKR 29,999/– and take splendid selfies.

For more information, visit Huawei Consumer Business Group online:http://www.huawei.com/pk

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World’s Largest Khaadi Store to be Launched at Lucky One Mall

Khaadi, Pakistan’s premium clothing and lifestyle brand, is all set to launch the world’s largest Khaadi store on 11th November, 2017 at Lucky One Mall.

This will be the 5th flagship store of Khaadi and the largest retail store in Pakistan with an area of 30,000 square feet. Khaadi is going one step ahead and launching their store with a spectacular 30% flat sale that would last non-stop for 40 hours starting from 9 a.m. on 11th November.

Previously, they outdid themselves with a 38 hours sale at Packages Mall, Lahore which was a huge success and widely appreciated by the customers. Khaadi is setting a benchmark for all the leading brands in Pakistan as this will be the first time in Pakistan that any store would remain open for an exclusive sale for straight 40 hours.

About Khaadi:
Khaadi first opened its doors in 1998 in Karachi, Pakistan offering customers kurtas and loose fabric made from hand-woven fabric. Shamoon Sultan, the chairman and founder, had the intent of reviving the ancient craft of the handloom and popularizing the traditional medium in a contemporary manner.

Khaadi defines its lines as Concepts and initially had Prêt (Ready-to-Wear), Unstitched (Fabric) and Man (Eastern Wear). Over the years, Khaadi has introduced a number of new Concepts including Khaas (featuring exclusive and limited-edition pieces), Kids (for 2-12 year olds), Accessories (jewellery, stoles and handbags) and Home (featuring furniture, bedding and bath items).

For more information visit:
Web: www.khaadi.com/
Facebook: www.facebook.com/khaadi/
Instagram: www.instagram.com/instakhaadi/
Twitter: https://twitter.com/_Khaadi

Khaadi has Opened its first store in Doha, Qatar

Pakistan’s leading fashion retail brand, Khaadi, has opened its doors in Qatar on 20th October, 2017 at Doha Festival City.

Khaadi is renowned for its modern designs, colors and silhouettes with a fusion and eastern clothing line, catering to a diverse taste globally. Khaadi continuously strives to provide a rich shopping experience with store designs that have an artistic aesthetic sense and customer service that supersedes all benchmarks in fashion retail. Due to these key success factors, Khaadi’s footprint is increasing globally. Khaadi enjoys immense popularity in UAE and UK and the demand for its clothing line is borderless. The brand is proud to open its first store in Doha, Qatar with an ambition to spread its colors further on the global front.

Commenting on the global success of Khaadi. Mr. Shamoon Sultan, the CEO of Khaadi said, “Through our international expansion, we are striving to prove to the world that a Pakistani brand can make its place in the international market, and compete with international brands. By our efforts, we are proving that Khaadi truly loves Pakistan as Khaadi’s success worldwide is also Pakistan’s success.”

About Khaadi:
Khaadi first opened its doors in 1998 in Karachi, Pakistan offering customers kurtas and loose hand-woven fabric… Today, Khaadi is the leading high street, fast fashion brand of Pakistan, with a wide verity of well-designed fabric both, stitched and unstitched.

Khaadi defines its lines as Concepts and initially had Prêt (Ready-to-Wear), Unstitched (Fabric) and Man (Eastern Wear). Over the years, Khaadi has introduced a number of new Concepts including Khaas (featuring exclusive and limited-edition pieces), Kids (for 2-12 year olds), Accessories (jewelry, stoles and handbags) and Home (featuring furniture, bedding and bath items).

For more information visit:
Web: www.khaadi.com
Facebook: www.facebook.com/khaadi
Instagram: www.instagram.com/instakhaadi
Twitter: https://twitter.com/_Khaadi

Khaadi launches its new store at Packages Mall in Lahore

Khaadi, Pakistan’s premium fashion and lifestyle brand, launches another flagship store in Lahore at Packages Mall on October 7, 2017.

Khaadi has followed its brand ethos yet again by drawing inspiration from nature, art and culture. The massive new store builds upon the true essence of Lahore in all its evergreen glory; it emulates a ‘walk in the park’ with the use of plantation.

Installed with an in-store escalator, the new Khaadi store is spread out on two floors covering 24,000 square feet, and will launch with a spectacular non-stop marathon sale offering its customers flat 30% off on all items. The sale will start from 10am on Saturday, October 7, and will end on Sunday, October 8, at midnight. This is the first time in Pakistan that any store will remain open for 38 hours straight for an exclusive sale for its customers.

Through this innovative opening event, Khaadi sets another benchmark in the Retail Industry. With the support of Packages Mall, the new store is expected to attract a massive footfall and deliver a memorable shopping experience.

For additional information, please visit www.khaadi.com

For more information visit:
Web:  www.khaadi.com
Facebook: www.facebook.com/khaadi
Instagram: www.instagram.com/instakhaadi
Twitter: https://twitter.com/_Khaadi

Khaadi launches its New Luxury and Midsummer Three-piece Collection

Pakistan’s largest retail and premium clothing brand, Khaadi, has launched its new Luxury and Midsummer three-piece collection via their retail stores and e-store. This collection will be a classic combination of eastern elegance and heritage catering to a diverse range of customers with different tastes. The new collection includes a range of traditional to contemporary designs that are a fusion of ethnic and modern wear.

This collection constitutes of bright colours as Khaadi wants their customers to ‘Embrace the Heat and Celebrate Summer in Style’. The rich tones and intricate embroideries add a unique touch to this collection.

Started in 1998 as a brand that offered loose fabric and kurtas to its customers, today, the brand stands tall locally and internationally. A blend of modernity with traditions, Khaadi, is a name not only known for its quality products but also one that symbolises trust, care and respect.

This collection has officially been launched and is available in all retail stores and e-store.

For additional information, please visit www.khaadionline.com

For more information visit:

Web: www.khaadionline.com
Facebook: www.facebook.com/khaadi
Instagram: www.instagram.com/instakhaadi
Twitter: https://twitter.com/_Khaadi

From Lace To Sequins, The Hijab Shop Delivers It All

I don’t do hijab but I am a sucker for pretty scarves to wear as a stole. I came across this page on Facebook called The Hijab Shop, and even though I am not short of scarves or stoles these days, I knew I had to get one right away.

I got three.

If you are always on the look out for beautiful materials and plain colors, The Hijab Shop must be your go-to place. I am not a huge fan of prints, you can not mix-match them with many outfits. Pretty, sophisticated colors are what I look for most of the time.

I got three scarves in three different styles from the page: a Stone Crochet scarf in burgundy, Vintage Crochet in tea pink and Crumbled Pearl in sea green. The first thing I noticed about the scarves were the material. IT’S SO SOFT. It is UNBELIEVABLY soft. I can wear it in any weather. It literally feels heavenly around the neck or head. Everything else was perfect too but this especially stood out for me.

The colors are really pretty. They look really elegant with almost anything. If you need something festive for a wedding to attend, get the Stone Crochet. Get Vintage Crochet for everyday wear and Crumbled Pearl for the days when you need a bit of soft glam.

Another amazing thing about The Hijab Shop is their prices. Everything is around PKR 500 to 700. That’s so inexpensive.

Head over to The Hijab Shop and place your order right now.

Fancy But Comfortable Footwear

I never order shoes online. The size issue always scare me. Also, not receiving what you ordered but a sad imitation of it, this is the real risk.

The depressing thing is: you find beautiful footwear online but cannot find the exact same thing or even similar stuff in the market. So what do you do then?

I threw caution to the air when I got this beautiful pair of flats from Shoes By Uzi. The lady is the sweetest and I cannot wait to gush about my experience. I was afraid I will get the wrong size or not get what I have seen in the picture. The page is said they make everything on order, customize, provide cash on delivery.

I searched among the pictures on her page and found my perfect pair. I received it in a few days and guess what, the two things I feared the most did not happen: the size was perfect and I got exactly what I had picked.

Shoes By Uzi deals in fancy footwear. From subtle glam to complete bridal footwear, Shoes By Uzi has everything with little to more bling. Personally, I have not seen such gorgeous footwear in the market. And no, it is not over the top. What we have here is a wardrobe upgrader: wear it with a lawn dress this summer and upgrade it to evening wear. The flats I got are perfect for slightly formal gatherings to weddings.


Not every fancy footwear have to bite your feet. There is nothing more comfortable than flats, and once they are so beautifully embellished, what more do you want? The best thing is, it is versatile. Maybe Shoes By Uzi’s Khussas are a little too formal, these flats will go with anything. You can also get them customized to your taste or according to your dress.

The price starts from PKR 2000 which makes them super affordable.

Qalamkar – Elegant Lawn and Eid Fix

In the race of lawns, no brands like to stay behind. In the race of lawn, the brand which does not need to market like crazy is ‘Qalamkar. You are missing out big if you haven’t heard of it.

Qalamkar is a Pakistani clothing brand. Their prints are beautiful and their designs are gorgeous. All of their clothes and the styles with which they design their clothes are so different from the regular, popular brands. They have two collections: Qalamkar and Qalamkar Khas. You can also get separate kurtis.

I got this beautiful pret wear from Qalamkar, already stitched. I don’t need to brag about the color or the cut, everything is evident in the picture. The shirt is short and sleeveless with the front made of tissue. The pearls on top give a soft glam look. The trouser is a stylish bellbottom. With one leg embroidered and the other embellished with eyelets, the design give a traditional yet really chic look. Paired with a chiffon dupatta, the dress is ready to wear at lunches, meet-ups, and gatherings this summer.

You can tell the quality of the material, just by looking at it. The material is really soft, expensive looking and finely made.

If you still don’t believe me, check out their other designs. Everything they make looks so beautiful. But the best part is their prices; everything is around 2 to 4000 PKR. Forget branded lawn which will cost you an arm and length and, the very next day, you will find 4 other females wearing the exact same print. Going through their page and their website, I became a fan. And now, I cannot wait for their Eid collection; I have huge expectations.

So, instead of following everyone to the jam-packed malls this summer, check out Qalamkar and you won’t be disappointed.

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